By Silke Daub ©2011. With the intention to visualise what you hear, i mixed several recordings i did, which show some stations of the vinyl reproduction process. I wanted to create a simulation of flying through the record groove, hearing the sound simultaneously. During my research i had to understand that this is not possible, but i tried to find a way to make it appeal so -Or rather say, the way it could be. The colour range is connected to the colour code in the cover artwork.

»Sound and Visual« by Silke Daub ©2011
Visual Identity for a fictions Record Label

Chicago House music is a musical genre, a social movement, a phenomenon, that was born in the underground warehouse gay clubs in Chicago’s west- and southside neighborhoods in the early 1980s. It is considered the nexus of all Electronic Dance Club Music. The fast upbeat tempo of Chicago House Music is classic, original House. Chicago House Music will never die. The track “Can You Feel Tt” by Mr. Fingers is the anthem of Chicago House. In the lyrics it’s said that “Jack had a groove and that from this groove came the grooves of all grooves”.

So i developed a Visual Identity for an eponymous record label utilizing design elements gained from the physical grooves of the respective record. Each new release, each new vinyl, has its unique, distinctive and recognizable visual apearance. A series of microscopic photographs defines the artwork and the Visual Identity. The idea was to visualize what you hear. A journey into the depths of the physical grooves. There is no real logo or trademark imprinted, and the typography with the artist and release informtion is secondary as well. It’s all about the music. Can you feel it?